FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Understanding how audiences tune into and experience local television is essential to reaching the right people, at the right time, with the right content. Local broadcasters and agencies need trusted ...

One clear view of your audience, brought together in one seamless platform. Go beyond age and gender and reach audiences that matter most to you. Define, plan and measure your advanced audiences ...

Nielsen U.S. National TV data is the currency of choice for media buyers and sellers because we understand that measurement needs to work for everyone, and measure everybody, everywhere.

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than ...