In April, Meta CEO Mark Zuckerberg told an analyst that Meta may someday use AI to carry out ad creative, targeting and measurement -- demanding nothing from advertisers but connection to their bank ...

Following a surprising uptick in March, the U.S. ad market expanded just 1.7% in April, its weakest growth since September ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin ...

Conservative video platform Rumble's antitrust claims against Google fell outside the four-year statute of limitations, a ...

As part of the arrangement, Amazon will be allowed to use Times content in its artificial intelligence platforms, bringing ...

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The hires follow the departure earlier this month of Sean Reardon as CEO of the Americas Media Practice, with Will Swayne, ...

PepsiCo is the latest major brand to jump on board, announcing a multiyear deal with F1 across Sting Energy, Gatorade, and ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance ...