The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.” ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...