Engagement is key to a long-term customer relationship. Media leaders from Advance Local, Badische Zeitung, and DC Thomson ...

For its S.O.S. Animales Argentinos project, La Nación focused on four endangered Argentine species: puma, giant otter, jaguar ...

The decline of news-related search inquiries is not entirely explained by Google’s AI Overviews — and is more of a U.S.

By incorporating blogs, reports, PDFs, and multimedia content, the “Ask INMA” answer engine enables comprehensive information ...

How publishers are building revenue through events and strategic diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, general manager of Editora Globo.

By extending its onboarding to 100 days, prioritising retention-driving benefits, and crafting a personalised experience, The ...

Traditional traffic metrics are failing publishers as platform algorithms create unpredictable revenue swings. Leading publishers are shifting from “empty reach” to engaged audiences that deliver ...

The pitfalls of letting AI do the writing have been on full display lately. These case studies illustrate how to let AI help ...

Readership and Engagement: To do this justice and properly, we consulted local iwi (tribe) Ngati Toa and Taranaki Whanui, who were incredibly supportive of the idea right from the start. They ...

Advance Local saw the opportunity to enhance digital subscription value by developing 15 subscriber-exclusive newsletters.

How Hearst Newspapers and Polaris Media are using AI to help reporters find information, discover patterns in data, and brainstorm ideas is the focus of this INMA Generative AI Initiative Webinar. We ...