Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

The architect of the biggest change to nutrition labels in two decades is the founder of a pop culture and arts magazine that lists Daft Punk and David Bowie as contributors. He also once played a ...