Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...