To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values ...

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

WPP won creative company of the year at Cannes Lions 2025 — with outgoing chief executive Mark Read leading his team onto the ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering ...

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...