WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as CEO. Rose takes over on 1 September ...

GymNation's Rory McEntee shares his thoughts on selected 'Work' campaigns for Campaign Middle East's Private View in June.

Myco.io's Tariq Jaser explains why the attention economy is failing in the entertainment industry, and how content can shift ...

The Romans enters a multi-year, six-figure PR partnership with Ethara for its corporate brand, live events and venues ...

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

Mohamed Zidan features in Tie House's 30-year anniversary campaign, showcasing the brand's versatile collection through ...

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation, delivering real value and the ‘gold rush’ of ...

Dentsu has launched its sports analytics division in the Middle East and North Africa (MENA), as part of a continued effort ...

Current Global has been appointed strategic public relations agency for Dubai Airports, to support with media engagement and integrated campaigns.

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.