Bayer Consumer Health Chief Marketing Officer Samantha Avivi on what prompted the company's agency review and what she's ...

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his ...

Challenger CPG brands need sharp branding, smart partnerships and unforgettable first impressions to win shelf space and ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his ...

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his ...

The campaign, created with Publicis Conseil, details an insurance policy change intended to help women facing domestic ...

The “Preserved Promos” campaign was awarded the Grand Prix in Creative Commerce at the Cannes Lions International Festival of ...

With recent high-profile marketing hires and a new New York creative hub for marketing content, the company is poised for ...

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his career.

An Indian Railways campaign tapping into consumers' desire for luck was awarded the Grand Prix of PR at Cannes Lions 2025.

Ogilvy Singapore's "Vaseline Verified," which highlighted verified hacks using the Unilever product, won the Social & Creator ...