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How do you follow a phenomenon like "Barbie?" That was the task put in front of Robbie Brenner, President of Mattel Studios ...
The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.
The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...
To celebrate the 30th anniversary of "Clueless," Mattel has launched a special collection of themed products inspired by the ...
A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, ...
Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. CNN values your feedback 1.
Barbie has worn many hats —literally and figuratively since her debut in 1959. The iconic doll has traveled to space, ...
Toymaker Mattel Inc. MAT-Q cut its annual forecast, reinstating it after two months, and posted a sharp drop in ...
The maker of Uno playing cards and Barbie dolls said demand has held up better than expected, and that the tariff backdrop is ...
Mattel introduces a new Barbie doll representing Type 1 diabetes, complete with an insulin pump and glucose monitor, marking a significant milestone in promoting inclusivity among children and raising ...
NEW YORK — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.