After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

Barbie maker Mattel is adding Generative AI (GenAI) to children’s toys and experts from Ontario including Western University ...

Barbie maker Mattel ( MAT) has been making toys for 80 years, during which it has become one of the leading global toy ...

But toys are changing. In a world where children grow up with algorithm-curated content and voice assistants, toy manufacturers are looking to AI for new opportunities. Mattel has now partnered with ...

Even the most serious face of A.I. — its ability to pass tests, solve difficult logic problems and math problems and hit ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Mattel Using Generative AI for Future Barbie Line (& Other Toys) The implications of this collaboration are not clear yet.

Mattel plans to launch its first AI-powered toys in time for Christmas 2025. AI toys could reduce peer play and creative ...

Andrew McStay is funded by EPSRC Responsible AI UK (EP/Y009800/1) and is affiliated with IEEE. Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it – be it ...