Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem dubbed “One Mars,” which brings together Publicis, Omnicom, and IPG to power ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

WPP agency EssenceMediacom held the lion's share of the media planning and buying business, worth an estimated $1.7 billion in media spend, according to COMvergence. Publicis Groupe’s Mars United ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival Kellanova in a $35.9bn deal.

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The French headquartered holding company beat the incumbent WPP and Omnicom to the ...

Mars Food & Nutrition will join Snacking and Petcare, shifting its media business to Publicis. Mars said the new “silo-free” agency setup will position Mars at the frontier of an AI-driven ...

Publicis Wins Mars $1.76 Billion Global Media Account - 06/12/2025. The appointment is another blow to WPP which was the primary media incumbent.

Publicis and IPG emerge victorious in Mars' massive agency review. (Andrey Rudakov/Bloomberg) By: Ewan Larkin. June 10, 2025 02:58 PM. Featured Stories. Cannes Lions.