Their new Hydration Booster packets sold at Costco provide an electrolyte blend with no artificial sweeteners, flavors or added colors for daily hydration. Each 0.35-ounce packet should be mixed into ...

Gatorade has launched the Gx Sweat Patch, a fitness wearable that tests sweat to offer tips on better hydration during workouts. The Gx Sweat Patch is available in a package of two for $25.

Gatorade’s position and volumes have been impacted by rising competition. It has also felt the effect of the popularity of bottled water, ready-to-drink tea, coffee, and energy drinks.

CHICAGO — Gatorade is bringing caffeine to consumers with Fast Twitch, a new line of energy drinks for athletes looking to get a boost of energy before workouts.

Elvis Presley performed a lot on stage, and he had a favorite on-stage drink that kept him going. It's probably not what you ...

Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more. An exclusive look at how Gatorade, the ultimate hangover ...

An Alabama high school football team with 91 straight losses is turning to a new strategy to get in the win column — a sweat ...

The Columbia High School football team has lost 91 consecutive games dating back to 2015. This year, the team is getting some ...

Ready to make some changes to its lineup, Pepsi has decided to discontinue nearly a dozen soda flavors. According to ...

Billionaire Tiger Woods has parted ways with Nike, but the golf legend has many other brands and businesses that have made ...