In addition to MS Now, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but ...

The separation means MS Now and CNBC will be run as completely separate news operations from NBC News.Versant CEO Mark ...

Business news channel CNBC will retain its name but is creating a new logo, according to a memo from Mark Lazarus, the head of Versant. “Since its inception in 1989, CNBC — originally known as the ...

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to ...

Rafferty will be vp of news standards, guiding the MSNBC and CNBC news operations once the Versant split is complete.

Versant will be the parent company of what are now NBCUniversal's cable networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel.

Versant is also likely to return money to shareholders via a dividend, CNBC reported in November. One strategy the company isn't likely to pursue is to acquire a group of cable networks.