The Better Business Bureau has examined the claims that Microsoft makes for its Microsoft 365 Copilot offering.

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse of the term across various AI products. The NAD ...

When everything’s a copilot, is anything a copilot? You’ve no doubt heard of Microsoft’s Copilot. But can you define exactly ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.