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Apple on Monday remained on its cautious path to embracing generative artificial intelligence (AI) even as rivals race ahead with the technology and Wall Street expressed doubts over its strategy. The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep — to improve its Siri voice assistant with generative AI.

Last year's keynote event was loaded with AI updates. This year's focus on design was a breath of fresh -- and familiar -- air.

Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.

Apple's WWDC 2025 reveals limited AI innovation, exposing growth risks amid competition, regulatory challenges, and a vulnerable valuation.