Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Today I want to dive into a pretty BIG question… What Is Marketing? The reason I want to explore this is because it’s a question I believe people want to ask, but are often afraid to ask when in a ...

There are many important activities for businesses to engage in beyond their core competency. Like public relations, marketing helps to influence the perception of a business with people outside the ...

Answer: A marketing plan is a crucial document that outlines the strategies and tactics a company will use to promote its products or services. It serves as a roadmap for achieving marketing goals and ...

Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...