“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

I’m sharing how creating logos has evolved from basic letter styles to stunning, AI-generated designs. In this video, I showcase the dramatic difference you can achieve using modern AI tools like ...