Everyone talks about how hard it is to leave iMessage. But with WhatsApp, it's not even about the app — it's about your ...

As concerns over surveillance and data harvesting mount, the secure messaging wars are heating up. Meta’s decision to ...

Metadata collection and the introduction of in-app ads signals the end of WhatsApp's privacy credentials. What has been done ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding an unnecessary floating AI button to the main chat interface. In response, ...

Signal has accused WhatsApp of pushing “surveillance advertising” through its new AI assistant. Here’s why the privacy debate ...

The app’s founders Jan Koum and Brian Acton were deadset against ads on this chat platform, but when they sold it in 2014 to ...

WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to make the experience just a ...

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual ...

This choice follows other recent controversial updates, including an AI button that users have deemed cumbersome, and ...

As WhatsApp begins to monetise with the launch of Ads, it is unlikely to cause user churn in India, given the lead that the ...

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.