It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...
O2O has also been efficient in boosting foot traffic for merchants, increasing their revenue. Although 53.5 per cent of local business surveyed priced their O2O services below their offline operations ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. China’s e-commerce industry is no longer just about selling goods on the internet. As internet penetration has ...
Despite its exceptional growth and the role it has played in transforming the retail landscape, ecommerce only accounts for about 5 percent of all retail sales. The main reason the majority of ...
O2O commerce allows you to go after both ecommerce and retail markets at the same time. Instead of brick-and-mortar retailers reaching just one type of shopper (those within close proximity to the ...
Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Over the past 20 years, online shopping has evolved from an ...
Copyright © 2015 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY ...
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