The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...

After only eight days, Cracker Barrel made the decision to go back to its existing logo. Did the brand bow to bullying or was ...

The "old timer" — aka “Uncle Herschel” — will return, along with his barrel: “We said we would listen, and we have." ...

Fall is near, and grocery stores, restaurants, and coffee shops are revamping shelves and menus to include all things pumpkin ...

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

On August 19, 2025, Cracker Barrel Old Country Store launched a new fall menu campaign featuring a refreshed visual identity, ...

Cracker Barrel admits its logo flop, but what made them change it in the first place? And where do they go from here?

Cracker Barrel has faced a backlash on social media since changing its vintage logo by removing an image of a man leaning ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...