An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

When everything’s a copilot, is anything a copilot? You’ve no doubt heard of Microsoft’s Copilot. But can you define exactly what it is?

TL;DR: The BBB National Programs' National Advertising Division (NAD) has challenged Microsoft’s productivity claims around Copilot, stating that the consumer perception study conducted "does ...

New York, NY, June 09, 2025 (GLOBE NEWSWIRE) -- As part of its routine marketplace monitoring program, BBB National Programs’ National Advertising Division found that Microsoft Corporation ...

Microsoft 365 Copilot, the AI tool built into Microsoft Office workplace applications including Word, Excel, Outlook, PowerPoint, and Teams, harbored a critical security flaw that, according to ...

Microsoft’s Copilot advertising has been criticized by an industry watchdog for its productivity claims and confusing use of Copilot branding. The BBB National Programs’ National Advertising ...

New York, NY, June 09, 2025 (GLOBE NEWSWIRE) -- As part of its routine marketplace monitoring program, BBB National Programs’ National Advertising Division found that Microsoft Corporation ...