The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

Fried pickles have entered the chat. KFC has launched a “comeback era” campaign featuring a three-part strategy to regain ...

KFC president details comeback strategy, new promos to win over customers. Plus, how chef Matty Matheson got involved for the new promo. By Kelly McCarthy. July 14, 2025, 10:24 AM. 4:02.

For a limited time only, KFC has a “Free Bucket On Us” promotion. That means you can get a free bucket of fried chicken or an ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken ...

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.