Mosseri tell it, the new campaign is not some canny effort to juice engagement among young people; it is an attempt to respond to a “paradigm shift” in the way Gen Z already uses Instagram.

That’s the big wake-up call from DCN’s latest exclusive study for our members, Decoding Video Content Engagement: Gen Z & Gen Y in Focus. Focused on how younger audiences interact with video across ...

finds that Gen Z is creating new rules of engagement – social first, always on, and hyper-connected. The research found that: At a time when competing for attention and influence has never been ...

In one U.S. study, for example, Instagram topped Google Search and other rivals as Gen Z’s preferred search engine. But this is still a close race and not one that Instagram has necessarily won.

In an era of fleeting TikTok trends and endless Instagram scrolls, a persistent question echoes through newsrooms and living ...

Social media has surpassed traditional search engines as the primary information source for Gen Z, according to new research ...

In today’s rapidly evolving digital landscape, social change is no longer driven solely by political leaders, academics, or institutions. Increasingly, it is being steered by a younger, bolder, and ...