Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

The most basic example of a GETPIVOTDATA formula in Microsoft Excel is when the function is used to retrieve a grand total of ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

First-party data, like purchase history and website behavior, gives you the power to do just that. Here's why this type of data is so valuable.

YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits.