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Pulse, the Re 1 candy, now a multi-crore revenue generator! How DS Group aims to make it a Rs 1,000 crore brand

Pulse, a candy that costs Re 1, has become a multi-hundred crore brand in nine years. Dharampal Satyapal Group's Vice-Chairman Rajiv Kumar anticipates their Pulse candy brand to achieve Rs 1,000-crore ...
Indiatimes

Pulse, the Re 1 candy, now a multi-crore revenue generator! How DS Group aims to make it a Rs 1,000 crore brand

Homegrown FMCG firm Dharampal Satyapal Group's Pulse candy is poised to become a Rs 1,000-crore brand within two years, projecting its current sales. Having already crossed Rs 750 crore in FY25, the ...