Colorado Buffaloes coach Deion Sanders is entering his third season as coach in Boulder. “Coach Prime” brought eyeballs to ...

Deion Sanders and the Colorado Buffaloes continue to lead the way in innovative recruiting tools. This week, Colorado four-star cornerback commit Preston Ashley lit up social media when he showed off ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build fan engagement, and boost athlete earnings.