A client wanted to understand customer characteristics to clearly segregate the customers into the need-based and value-based segments.

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management.

Quantzig announced completion of their success story on how customer segmentation helped a fintech firm to enhance customer retention rates by 20% ...

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.