Cracker Barrel originally opened in 1969 with a text-based design, later updating it in 1977 to include an image of a man resting beside a barrel—an emblem that became closely associated with the chain. The updated logo keeps the gold and brown colors people know, but uses a more modern font.

Cracker Barrel unveiled a new logo on Aug. 19. By Aug. 26, the restaurant changed course, returning to its old logo.