Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of ...

Serious point of this episode is the hoaxes it spurred have been relatively harmless compared to plethora of online scams ...

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...

The company whose CEO had to resign after he was caught having an alleged affair at a Coldplay gig have brought in the perfect crisis management hire.

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

One of the most notable aspects of the incident was the spread of fabricated online statements purporting to be from those ...

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...

The viral moment where two Astronomer colleagues were caught what appeared to be a romantic embrace at a Coldplay gig has ...