ARCADIA, CALIFORNIA, UNITED STATES OF AMERICA, May 16, 2024 /EINPresswire.com/ -- Horizon Advertising Agency Launches Revolutionary All-in-One Marketing Software to ...
“Omnicom’s acquisition of IPG exemplifies this shift. The merger combines Omnicom Media Group, IPG Mediabrands, Acxiom’s proprietary data and technology, and Omni — Omnicom’s marketing OS — to deliver ...
VANCOUVER, British Columbia--(BUSINESS WIRE)--Opal, a SaaS platform designed to automate back-office operations for agencies, today announced $1.5M in pre-seed funding. The round was led by Founders ...
By Jaspreet Singh Dec 1 (Reuters) - Omnicom said on Monday it will lay off more than 4,000 employees and fold several ...
The deal reflects the changing fortunes of Madison Avenue, an ad industry upended by new technologies, emerging competitors, ...
Advertising agencies will replace 7.5% of jobs with automation by 2030 amid the rise of generative artificial intelligence (AI), according to a new Forrester Research forecast. About one-third of ...
In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues to ...
Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...
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