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The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

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Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...

Evolution of Marketing WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

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WARC Talks A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

This study, with iHeartMedia, looks at the changing role of audio and investigates whether there’s a disjoint between consumer consumption and media allocation of audio as a channel.

Latest results from the WARC Effective 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

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