Chandrika from Wipro Consumer Care and Lighting has launched a special Onam TVC campaign that weaves the brand into Kerala’s ...

Alexandr Wang, the chief AI officer at Meta, announced in a post on Threads on Friday that the company has partnered with ...

By combining WhatsApp-enabled aarti booklets with authentic festive treats, the brand becomes the modern-day companion for ...

Sajith Sivanandan, who currently serves as President of Jio Mobile Digital Services, will take on the new role from September ...

A decisive milestone in WinZO’s mission to export Indian technology and gaming innovation, intellectual property, and talent ...

Courtney Boyett comes from the localisation segment of the content industry, having recently worked in business development ...

Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ...

It’s not just the volume of brand deals that’s rising—industry experts say deal values have surged by 15–25% as well ...

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in ...

Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision ...

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...