New Delhi: Swiss Beauty has launched its latest campaign, #SajDhajKe, celebrating the new-age bride who confidently takes charge of her big day. Created by ad agency Thrive, at the campaign's core ...

Modern bridal dressing meets practical style with chic trousseau looks inspired by current bridal trends and rewearable ...

The bridal fashion world has been buzzing ever since designer Gaurav Gupta dropped Bride Side Season 5. This time, it’s not just the couture that’s causing a stir, it’s Aditi Rao Hydari, embodying the ...

When Sabyasachi’s social media feed gets updated, everyone sits up and takes notes. This wedding season, we’ve noted a quiet shift to intention and one of India’s most beloved designers is mirroring ...

Indian bridal wear is not merely a display of garments; it is a celebration of heritage, artistry, and the emotional grandeur of weddings. Internationally acclaimed couturier Gaurav Gupta’s debut ...

Bridal trends are constantly evolving, and Mulumba’s vision for The Genesis could be a glimpse of what we will see more of in the coming years. Describing his fashion brand as a contemporary luxury ...

New York Bridal Fashion Week has wrapped and we're swooning over next season's unique and beautiful offerings. The bi-annual event showcases the latest collections from iconic labels and lesser-known ...

Two bridal accessories that seem to be becoming a regular part of couture shows are capes and trains. Whether it was the India Couture Week in July or the recent solo fashion shows, designers and ...

BUILDING THOSE BRANDS: Within the past week, Modern Bride bridal jewelry shops have popped up inside more than 1,000 J.C. Penney stores, recasting the category with a fresher, younger image and ...

It’s common to see South African couples throw a traditional wedding and a white wedding separately. Now, Bride&Co merges traditional elements in its white wedding gowns as part of it new collection ...