Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...

In an era dominated by social media, misinformation has become an all too familiar foe, infiltrating our feeds and sowing seeds of doubt and confusion. With more than half of social media users across ...

This post was co-authored by Vinícius Ferraz, Chief Data & AI Officer at ILI.DIGITAL AG. In today's world, algorithms are everywhere—curating our Spotify playlists, suggesting YouTube videos, and even ...