The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

San Diego Comic-Con is right around the corner, and that means it’s also time to start seeing what exclusive collectibles and ...

Mattel is back with an impressive and exclusive collection of collectibles for San Diego Comic Con 2025 like a new Monster ...

Mattel has revealed three new exclusive toys being sold at this year's San Diego Comic-Con, and there's a definite theme to ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

Minecraft Build-An-End-Portal Rabbits Allay & Vexes and Teleporting Enderman Mattel Action Figures. Dan Ends the Year 2023 at ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...