Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc. from WPP Plc, people familiar with the matter said.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem dubbed “One Mars,” which brings together Publicis, Omnicom, and IPG to power ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while WPP is losing its media account to Publicis Groupe. Creative stays with ...

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported Tuesday.

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The French headquartered holding company beat the incumbent WPP and Omnicom to the ...

Publicis Wins Mars' $1.7B Global Media - 06/12/2025. “As always, consumers and pets are at the center of everything we do. And now, we’re putting our fans and communities in the driver’s ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness ...

Publicis Wins Mars $1.76 Billion Global Media Account - 06/12/2025. The appointment is another blow to WPP which was the primary media incumbent.

WPP won the Mars account in 2018, which consolidated all of its media planning and buying with WPP’s GroupM (now WPP Media). Until then, Mars had operated a three-agency approach, working with ...