Their new Hydration Booster packets sold at Costco provide an electrolyte blend with no artificial sweeteners, flavors or added colors for daily hydration. Each 0.35-ounce packet should be mixed into ...

An Alabama high school football team with 91 straight losses is turning to a new strategy to get in the win column — a sweat ...

Gatorade has teamed up with the NBA’s Damian Lillard and boxing champion Ryan Garcia for a new TV spot, launching today, highlighting “rapid rehydration beverage” Gatorlyte.

Gatorade has launched the Gx Sweat Patch, a fitness wearable that tests sweat to offer tips on better hydration during workouts. The Gx Sweat Patch is available in a package of two for $25.

Gatorade wants to be more than just a sports drink. Today, the brand is unveiling three new innovations in an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio: gummy ...

Stranger Things Gatorade This fall, Gatorade is dropping a tie-in with the Netflix Original Series, Stranger Things, featuring two different flavors both labeled as “Citrus Cooler.” ...

Gatorade mixed Glacier Freeze and Glacier Cherry into a single bottle. As I said in my very first article for Sporked, ...

This is Gatorade’s 50th anniversary, and in that time the market for specialty drinks has gone from non-existent to overcrowded with options.

The Columbia High School football team has lost 91 consecutive games dating back to 2015. This year, the team is getting some extra help courtesy of Gatorade.

Now, five years later, that poor advice will cost the Gatorade a six-figure settlement as an agreement was made for them to pay $300,000 to the California Attorney General's Office. In addition to ...