In a separate X post, conservative lawyer and Fox News talking head Phil Holloway compared Cracker Barrel’s logo redesign to ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Cracker Barrel has also begun remodeling some locations with brighter lights and colors as part of a years-long effort to ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

If hindsight is 20/20, the Cracker Barrel customers have made their thoughts on the company’s new logo crystal clear. So ...

Cracker Barrel on Monday tried to reassure customers that its values have remained the same after receiving criticism following a new logo reveal and general brand refresh.

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

MSNBC hosts Jonathan Capehart and Eugene Daniels had a field day roasting MAGA “snowflakes” for their outrage over Cracker ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...