Andy Byron, the now-former CEO of the data analytics firm Astronomer, has found himself at the center of an even messier viral firestorm.

Last Wednesday, while at the Coldplay concert in Boston, Byron and Kristin Cabot, a top HR executive at Astronomer, were caught canoodling on the big screen.

"Cofounder and Chief Product Officer Pete DeJoy is currently serving as interim CEO given Andy Byron has been placed on leave," a statement from the company read. The decision came after Byron was spotted hugging a woman, later identified as Kristin Cabot.

A tech company whose boss was filmed hugging a colleague at a Coldplay concert has said a purported statement from him expressing remorse is fake.

Social media users are doing random things to gain traction as former Astronomer CEO Andy Byron's Coldplay video with a woman who is not his wife went.

Gwyneth Paltrow, the ex-wife of Coldplay's Chris Martin, was hired as a temporary spokesperson for Astronomer.