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Tennessee inks deal with Adidas

Yardbarker on MSN · 1h

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

CBS Sports on MSN · 1d

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Bleacher Report · 1d

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.

1hon MSN

Locked On Vols weighs in on the Nike/Adidas partnership swap

After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.

1d

Inside Adidas plans for Tennessee athletics in blockbuster 10-year deal

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

1don MSN

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

2h

Fans React: Tennessee Volunteers ending Nike deal, returning to Adidas

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

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