Paramount has dropped with ‘with Showtime’ portion from the name of Paramount+’s ad-free tier, rebranding the service as Paramount+ Premium.

Like Max before it, Paramount+ With Showtime is being rebranded with the name that it was originally rebranded to replace. There must be something in the streaming air, as everything old is new ...

Paramount+ With Showtime is getting a name change. The streaming service will now be known as Paramount+ Premium.

Paramount+ drops its "with Showtime" label — same price, same content, simpler branding as Showtime titles spread across plans.

Paramount Global even rebranded the Showtime cable channel to Paramount+ With Showtime, and, weirdly, that name’s sticking around for now, or at least its own update hasn’t rolled out yet.

The Paramount+ With Showtime ad-free streaming service has been renamed Paramount+ Premium, the company said.

Paramount Global is removing the Showtime name from the top tier of its streaming service, Paramount+. The ad-free tier of the platform has gone by the somewhat clunky title of Paramount+ With ...

Paramount+ is rebranding once again, changing the name of its highest subscription tier from “Paramount+ Showtime” to “Paramount+ Premium.” The company announced this change on Monday in a ...

Paramount+ has officially dropped the SHOWTIME brand from its ad-free tier name and renamed it Paramount+ Premium.

Streaming watchers are used to seeing the iconic brand names "Paramount+" and "Showtime" together. However, Paramount+ has now made a big branding change.

Just as Warner Bros. Discovery is restoring the "HBO" to HBO Max, Paramount has decided to drop Showtime from its flagship streamer.

Paramount Plus With Showtime Is Rebranding As Paramount+ Premium, Marking Showtime As Yet Another Casualty Of The Streaming Wars By Alex Vena Published June 24, 2025, 1:15 p.m. ET ...