WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta has announced it has introducde new whatsapp monetization features for its mobile messaging platform within its Updates ...

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used ...

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, ...

Why it matters: Meta has two primary levers to increase ad sales: price and volume. While price can be indirectly increased ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

Meta has begun rolling out ads in WhatsApp’s Updates tab, formerly a sleepy space populated by Status updates and the new-ish ...

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging ...