finds that Gen Z is creating new rules of engagement – social first, always on, and hyper-connected. The research found that: At a time when competing for attention and influence has never been ...

When I asked ChatGPT what is important to Generation Z in preparation for this story ... Channels like WhatsApp and Instagram are now preferred communication tools — but not only for this ...

Key Takeaways Recent studies have highlighted a concerning trend regarding financial literacy among young adults aged 18-27.

In one U.S. study, for example, Instagram topped Google Search and other rivals as Gen Z’s preferred search engine. But this is still a close race and not one that Instagram has necessarily won.

AI-generated “filter bubbles” and “echo chambers”, created when algorithms selectively present information aligned with a ...

In today’s rapidly evolving digital landscape, social change is no longer driven solely by political leaders, academics, or institutions. Increasingly, it is being steered by a younger, bolder, and ...

Instagram has introduced a new ‘Blend’ feature ... it can collaborate with Gen Z influencers and do the same. Gozoop Creative Group Director Jyoti Chugh Bhatia, sees Blend as an opportunity ...