Apple took a measured approach to AI at WWDC. A new research paper suggests the company is skeptical about some recent AI ...

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

Apple plans a Spring 2026 release for its AI-powered Siri upgrade. Expect smarter, more personalized responses leveraging ...

ChatGPT-maker OpenAI has enlisted the legendary designer behind the iPhone to create an irresistible gadget for using ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Apple downplays rival AI models in new research, claiming they collapse under complexity and lack true reasoning ability.

The partnership is part of several new AI-powered features set to be introduced in iOS 26, iPadOS 26, macOS 26, and visionOS ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's ...

WWDC saw new updates to the ecosystem with AI integration which largely saw positive reactions from Wall Street analysts but ...

Apple executives have confirmed that the company's revamped Siri voice assistant will not launch as originally planned, ...

Apple's new AI smart glasses could crush Meta's Ray-Bans with Siri control, better cameras, and iPhone syncing—launch ...