At a time when many companies are scaling back diversity initiatives, Adidas has doubled down. The iconic footwear and athletic apparel brand hosted its fifth annual Honoring Black Excellence (HBE ...

Adidas 2025 HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, and sparking transformation.

Taking place on June 24th at Atlanta's iconic Guardian Works, adidas' HBE Capstone event—curated and directed by the renowned creative duo Rog & Bee ...

Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance, resilience, and creativity. This ...

Since launching their Honoring Black Excellence platform in 2019, Adidas has focused on storytelling and community activation as tools for change. This year’s honorees truly show the breadth of ...

adidas Spotlights Black Trailblazers Steering Culture, Style and Change: Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

Other honorees of Adidas’s Honoring Black Excellence initiative this year include Sekou Thornell, founder and creative director of Kitboys Club, a soccer-focused athleisure brand; and Jaycina ...

MLS has announced a wide-ranging series of initiatives to celebrate Juneteenth in partnership with adidas and Black Players for Change (BPC), the league's independent organization of Black MLS ...

Black women quilters paid homage to HBCUs, thanks to Adidas. Adidas has released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

The 2.23-miler has become a national “Run With Maud’ movement of the foundation, which was established in 2021, Cooper Jones said. She was celebrated by Adidas during its Honoring Black ...

Wanda Cooper Jones is turning the murder of her son into a mission through The Ahmaud Arbery Foundation, which she says uplifts young Black men and boys, and promotes mental health and overall ...

We will increase the number of Black employees.A minimum of 30% of all new positions in the US at adidas and Reebok will be filled with Black and Latinx people.